L’Oréal To Partner With Balmain For New Lipstick Collection

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Photo: lorealmakeup on Instagram 

For anyone that is fan of French fashion house Balmain and is also passionate about everything makeup, Balmain is set to partner with beauty giant L’Oréal on an affordable lip line. The two brands are slated to partner on a collection of 12 new Color Riche lipsticks, which will be released during Paris Fashion Week this September. The creative director of Balmain, Olivier Rousteing, headed the advertising campaign and also picked out the design of the lipstick tube.

Photo: lorealmakeup on Instagram 

In breaking beauty news,  L’Oréal just released the lipstick shades and names on their Instagram. The collection is split into three colour themes. The first four in the collection is a part of the couture tribe and includes a red shade called Domination, a purple shade called Liberation, a coral shade called Confession and a Rose Gold Shade called Confidence. The other four pairs of lipsticks are a part of the Glamazone Tribe. This includes an orange shade called Fever, a brown shade called Glamazone, a beige shade called Urban Safari and khaki star shade called Balmain Instinct.

The last four shades are a part of the Rock Tribe. There is a dark brown shade called Power, grey shade called Legend, a blue shade called Rebellion and a purple shade called Freedom. There will be a ‘jewel edition’ lipstick that will only be sold in Balmain stores. For makeup addicts who are looking to purchase the new collection, it is expected to be available in drugstores this September. 

Photo: lorealmakeup on Instagram